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What's not to understand?

Successful vision statements are accessible to every person in an organization from top to bottom.

The key to stating a strong vision is simplicity in words that are clear.

The automaker Lexus did it with just two words: "Beat Benz." The Ritz Carlton built its success as a bastion of customer service. It’s secret? "Ladies and gentlemen serving ladies and gentlemen."

The four "Cs" of Communications

Communicating is most effective when the message is

• Concise: Don't make the recipient of a message have to think too much. Keep it simple.
• Coordinated: Give everyone the message at the right time.
• Creative: Make the message easy, or even fun, to absorb.
• Compelling: Say it in a way that will make people want to agree with it.

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