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Monday, December 2, 2002


Lecole Trujillo of the Public Affairs (PAO) Office is wearing a black long-sleeve sweatshirt with the Laboratory logo. The $35 sweatshirt also is available in white and beige. Photo by LeRoy N. Sanchez, Public Affairs


Lab logo merchandise are hot sellers

They’re not exactly "flying off the shelves" to use a marketing cliché. But Laboratory workers and retirees have purchased more than $12,000 worth golf-style shirts, sweatshirts, stainless-steel travel mugs and other items with the Lab’s logo on them.

After costs and sales taxes are deducted, more than $2,200 has been raised; these funds will go to the Lab’s Math and Science Academy through Northern New Mexico Community College, said Mike Kolb of the Community Relations (CRO) Office.

Logo merchandise can be purchased at the ARAMARK cafeteria and in the sweet shop in the Otowi Building at Technical Area 3. ARAMARK manages the sales of Lab logo merchandise.

David French, general manager of ARAMARK, the Laboratory’s cafeteria system operator, said ARAMARK recently received a new shipment of merchandise just in time for the holidays. "It’s about what we expected," French said, in reference to sales of Lab logo merchandise. "It will pick up again with the holidays," he said, adding that the new shipment does include long-sleeve T-shirts, a staple for fall and winter wardrobes.

The Laboratory "logo store" will be open generally during the hours the cafeteria is open, roughly 6:45 a.m. to 4 p.m., said French.

Items for sale include long- and short-sleeve T-shirts and baseball-style caps. There are plans in 2003 to sell a 60th anniversary belt buckle with the Lab’s logo, said French.

Kolb noted that in response to demand, ARAMARK plans to make merchandise available in children’s and youth size. He added that short-sleeve T-shits are now available in children’s sizes.

Lab senior managers and the Department of Energy have approved the logo merchandise initiative.

French of ARAMARK said personal checks and credit cards will be accepted for Laboratory logo merchandise. He added that Aramark earns no profit from the store.

Lab Spot Award funds also can be used to purchase merchandise with the Laboratory logo. However, there aren’t discounts for bulk purchases.

The purchase price for Laboratory logo items are as follows (to view a larger image, click on the photo):

stainless-steel travel mugs, $15 golf shirts, two designs, $25 and $30
long-sleeve sweatshirt, $35 short-sleeve T-shirt, two designs, $12
long-sleeve T-shirt, $17

khaki, cotton-twill hats, $15

black, limited-edition, numbered baseball-style caps, $25

A contest was held recently to select a name for the Lab’s logo store. A short list of names has been developed and the winning entry will be named soon.

For more information, contact Kolb at 7-2076 or write to mkolb@lanl.gov by electronic mail.

-- Steve Sandoval


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